Fall 2015


Studio Member at Scout


UI and UX, App Design, Web Design

Process Book

View Book

The Concept

As a studio designer in Scout, the student-led design studio at Northeastern University, I was part of a three-person team in charge of figuring out the user experience and designing the user interface for Blurr, an iOS mobile app.

Blurr is an app that crowdsources photos of your experiences. The app solves the painstaking process of retrieving photos from an event you attended. It uses geolocation and social media to collect photos into one live feed. Sports games, parties, and concerts are some examples of where the app works best.

As a team, we designed a logo and brand guidelines, wireframes and prototypes for the app, and a landing page. I worked along with the other members on the branding for the venture, and the UX and UI of the app and the website landing page.


Our first few weeks on the project revolved around Blurr's branding. This included everything from the app's voice and tone to the color palette and logo. The logo exploration began with a brainstorming session to discuss the keywords we wanted the brand and logo to encompass.

We then continued onto logo sketches, and each of us created a few different logos on our own for a week. Once we had created a few variations of our logo and type treatments, we got together to talk about the decisions we made. After choosing a version we all liked, we moved onto the brand's colors and applied them to the icon.


The app's user experience is supposed to be as easy and intuitive to use as possible, and it took a few iterations before we felt we had a good flow. One big concern that we had about the way the app funtioned was users' privacy.

Since photos would be seen and shared with anyone in close proximity, they could even be seen by unwanted individuals, and there was no way to block anyone unless the user created a pasword-protected session or restricted access to only a certain amount of people.

The clients wanted to have as many photos as possible accessible in the first version of the app to combat the low number of users at the start, and privacy felt like less of a concern to them with so few people using it.

Completed Screens

Landing Page